// 01
Brand Colors
Black for sophistication, blue for trust and purple for leadership, anchored around a Rich Black (#080422) with Medium Orchid, Blueberry and Crayola accents across gradients.
[ CS-08 // CONSULTIQ ]
Consulting, reframed as an art form
A complete solution to modern business problems, working as part of the client's team, not just advising.
BrandingUX / UIWeb Development
// CONSULTIQ_HEROCS-08
// Overview
Consultiq treats business as an art form, a chance to make a difference by building real relationships with clients, understanding their goals and staying with them through implementation. We built the brand, the visual system and the web presence.
Audience
Business owners & managers
Reach
~100,000
// Process
How we built it
01/
Brand Story
3 days
02/
Identity & Palette
6 days
03/
Logo Concepts
5 days
04/
Web UX/UI
9 days
05/
Development
12 days
// 02
Typography & Icons
Azo Sans Family for a bold, professional and consistent voice. Custom icons and illustrations communicate what Consultiq does and how it helps.
// 03
Logo Concepts
Explored a duo-tone signature logotype and a diversity-led mark before landing on the approved concept: a seamless twining of two lines, solid blue for Consultiq, gradient for the clients they grow with.
// Problem
- ×Consulting firms all look and sound the same online.
- ×Visitors bounce before understanding the actual functions offered.
- ×No structured lead capture across the site.
// Solution
- →Brand system built on sophistication, trust and leadership.
- →Six clearly explained business functions on the site.
- →Typewrite hero + clean whitespace-heavy layout.
- →Moving-roadmap questionnaire capturing leads section by section.
// Deliverables
- Brand story + positioning
- Logo system (3 concepts, 1 approved)
- Icon + illustration library
- Web UX/UI + WordPress build
// Stack
WordPressElementorHTML/CSSAgile
// Typography
- Azo Sans Family
// Palette
Rich Black
#080422
Medium Orchid
#B55CE6
Blueberry
#4E87F0
Crayola
#70DCF4
Water
#CCF6FF
Lavender
#F3E3FF
// Results
- ✓6 business functions clearly presented
- ✓Lead-capture questionnaire baked into the flow
- ✓Custom animated illustrations across the site
// Outcomes
The result
3
Concepts explored
Azo Sans
Type system
AR-ready
Bilingual capable