// 01
User Personas
Understanding users like never before, persona work grounded in real operator behavior so the product could speak to expectations, not assumptions.
[ CS-06 // ZAAER ]
A property management system, reimagined
A complete PMS that unifies management of multiple property types under one workflow.
UX / UIDesign SystemSaaS
// ZAAER_HEROCS-06
// Overview
Zaaer is a complete Property Management System aimed at revolutionizing how operators manage multiple property types. We led research, IA, user personas, flows, wireframes and a robust design system covering typography, color tokens, icons and text-field patterns.
Audience
Property operators & managers
Reach
Multi-region
// Process
How we built it
01/
User Personas
4 days
02/
User Flows
5 days
03/
Wireframes
8 days
04/
Design System
10 days
05/
High-fi Screens
12 days
// 02
User Flows & Wireframes
Translated persona goals into clear flows and low-fi wireframes that brought clarity and structure before a single high-fi screen was designed.
// 03
Design System
A cohesive system of text fields, icons, typography and color tokens, the foundation that keeps every screen in Zaaer consistent as the product scales.
// Problem
- ×Operators juggle multiple property types across disconnected tools.
- ×Legacy PMS platforms have no consistent design language.
- ×Onboarding new team members takes weeks.
// Solution
- →Unified PMS covering all property types under one workflow.
- →Persona-driven flows grounded in real operator behavior.
- →Robust design system: typography, color tokens, icons and field patterns.
- →High-fidelity screens ready for engineering handoff.
// Deliverables
- User personas & journey maps
- Low-fi wireframes & user flows
- Design system (tokens + components)
- High-fidelity screen library
// Stack
FigmaDesign tokensAuto-layout
// Typography
- Inter (UI)
- JetBrains Mono (data)
// Palette
Slate 900
#111827
Signal Blue
#2563EB
Surface
#F1F5F9
// Results
- ✓+40% conversion rate
- ✓+30% average session
- ✓-30% sessions to first purchase
// Outcomes
The result
+40%
Conversion rate
+30%
Average session
-30%
Sessions to first purchase