// 01
Our approach
Creating a modern design that reflects the values of Saudi Arabia. Using a different, calligraphy-led approach to build a wordmark that reads as premium, confident and unmistakably local.
[ CS-13 // AHMED BIN KHUNAYN ]
Leading legal services provider in Saudi Arabia
A modern brand identity for a Saudi legal-services firm, custom calligraphy, stationery and a complete visual system.
BrandingIdentityPrint
// AHMED BIN KHUNAYN_HEROCS-13
// Overview
Ahmed Bin Khunayn is a leading legal services provider in Saudi Arabia. We built a modern identity that reflects Saudi cultural values with a distinctive calligraphic mark, a disciplined green-and-black palette and a full stationery and collateral system.
Audience
Corporate & legal clients
Reach
Kingdom of Saudi Arabia
// Process
How we built it
01/
Discovery
3 days
02/
Research
4 days
03/
Calligraphy
6 days
04/
Identity
7 days
05/
Collateral
5 days
// 02
Calligraphy
The custom calligraphy is the result of research and creativity from our creative team, drawn to express authority, tradition and modernity in a single mark.
// 03
Typography
A clean, modern type system pairs with the calligraphic mark for a story that stays simple and readable across every touchpoint.
// Outcomes
The result
1
Custom wordmark
AR/EN
Bilingual system
Full
Stationery kit