// 01
Discovery
Kick-off with the Practca team to understand their vision and map a path from concept to launch, aligning on audience, learning outcomes and monetization before a single pixel was drawn.
[ CS-01 // PRACTCA ]
A game-changing English learning platform
Learners interact with native English speakers in groups and 1-on-1, a complete language experience.
BrandingUX / UIApp Development
// PRACTCA_HEROCS-01
// Overview
Practca is a language learning platform offering private lessons alongside a group learning experience. Learners choose interest tracks, travel, business, sports and more, and improve speaking, listening and writing while interacting with people from different backgrounds. As a full-cycle engagement, we owned everything from business analysis through launch.
Audience
Age 15–40
Reach
~8 Million
// Process
How we built it
01/
Discovery
2 days
02/
Research
4 days
03/
Sketches
3 days
04/
Wireframes
7 days
05/
Branding
4 days
06/
Aesthetics
8 days
07/
Development
20 days
// 02
Research
Competitive teardown of language-learning apps, user interviews with prospective learners, and analysis of speaking-practice models to define the group-plus-private hybrid Practca is built on.
// 03
Branding & Aesthetics
A friendly, high-energy identity that communicates conversation over grammar drills, with a type system, palette and motion vocabulary carried through every screen and touchpoint.
// 04
App Development
Native-feeling mobile app with live group rooms, 1-on-1 booking, writing practice, and progress tracking. Shipped end-to-end in a tight 20-day dev sprint with a scalable backend.
// Problem
- ×Learners struggle to practice English speaking with real natives.
- ×Existing apps focus on drills, not social interaction and confidence.
- ×No unified place for group classes, 1:1 lessons and writing practice.
// Solution
- →Group classes segmented by proficiency and interest categories.
- →1:1 lessons booked directly with preferred teachers.
- →Structured writing practice woven into every subscription tier.
- →Periodic evaluations to keep learners progressing.
// Deliverables
- Business analysis & product scope
- Brand identity + logo (P + speech bubble)
- Full UX/UI design system
- Native mobile app (Swift + Kotlin)
- PHP backend & booking engine
// Stack
SwiftKotlinPHPFigmaFirebase
// Typography
- Mulish (Body)
- Avenir (Display)
// Palette
Signal Orange
#FF6A3D
Ink Violet
#1F1147
Paper
#F5F5F7
// Verbatim
“Practca is a magical platform destined to make everyone a fluent speaker of English.”
, Practca Product Team
// Results
- ✓3 learning modes shipped: group, 1:1 and writing
- ✓48 days from concept to launch
- ✓~8M addressable learners across age 15–40
// Outcomes
The result
48d
Concept to launch
8M
Addressable audience
3
Learning modes