// 01
The Concept
Tap. Share. Connect. A three-word product truth, engineered into every surface, from the physical NFC card to the receiving mobile UI. Payment-grade construction meets brand-forward design.
[ CS-02 // RABT DIGITAL ]
Share your information with just a tap
A Saudi company redefining connection with NFC, a modern way to build networks in one tap.
BrandingProductNFC / Hardware
// RABT DIGITAL_HEROCS-02
// Overview
Rabt Digital is a Saudi company redefining how people connect with each other. By combining NFC technology with a polished digital identity, Rabt lets professionals share full contact details, portfolios and payment handles with a single tap, no apps to download, no paper to print.
Audience
Professionals & SMBs
Reach
MENA + GCC
// Process
How we built it
01/
Discovery
3 days
02/
Positioning
4 days
03/
Identity
6 days
04/
Card System
5 days
05/
Product UI
9 days
06/
Launch
3 days
// 02
Brand Identity
A confident, modern identity built for both Arabic and Latin scripts, with a distinctive R mark that reads as both signal and signature. Deployed across cards, billboards, packaging and web.
// 03
Card & Product System
A modular card family that lets teams and individuals express personality without breaking the visual system, plus a companion product experience that turns each tap into a rich profile handoff.
// Problem
- ×Paper business cards get lost, reprinted and never scale.
- ×Bilingual (Arabic + Latin) identity systems are rarely done well.
- ×Networking apps assume the receiver installs software.
// Solution
- →NFC card + web profile, one tap, no app to install.
- →Custom bilingual type system engineered for AR & EN.
- →Modular card family for individuals and teams.
- →Payment-grade construction and OOH launch campaign.
// Deliverables
- Brand positioning & narrative
- Bilingual identity + custom typeface work
- Physical NFC card system
- Product UI for the receiving profile
- OOH + digital launch campaign
// Stack
NFCQRFigmaWeb
// Typography
- The Sans Bold (Latin)
- Custom Arabic typeface
// Palette
Malachite Green
#5CE289
Mikado Yellow
#F7C30B
Dark Charcoal
#333235
// Verbatim
“Your clients are compelled to come back to you, nobody loses your contact information. Ever.”
, Rabt Digital
// Results
- ✓One-tap contact handoff, zero app installs
- ✓Full AR/EN bilingual identity
- ✓Launched across print, packaging, OOH and web
// Outcomes
The result
1 tap
Handoff
AR/EN
Bilingual system
OOH
Full campaign