// 01
Competitive teardown
Benchmarked Popl, Dot and adjacent NFC card products to identify what the receiver actually wants in the first three seconds after a tap.
[ CS-04 // TAPWISE ]
Tap to share, the modern business card
An NFC-powered profile that opens contact, portfolio and social in a single tap, no app install required.
UX / UIProductNFC / Hardware
// TAPWISE_HEROCS-04
// Overview
Tapwise replaces the reprint cycle of paper cards with an NFC-powered profile that opens contact, portfolio and social handles in a single tap. We ran a competitive teardown of Popl and Dot, reworked information architecture and shipped a Poppins-based UI system across the profile and marketing surfaces.
Audience
Professionals & SMB teams
Reach
Global
// Process
How we built it
01/
Teardown
3 days
02/
UX Audit
4 days
03/
IA Rework
4 days
04/
UI System
7 days
05/
Prototype & Test
5 days
// 02
Information architecture
Reworked the profile IA so contact, portfolio, social and CTAs sit in a predictable order across every user, brand-forward, but never noisy.
// 03
UI system
A Poppins-based type system, componentized profile screens and a benefit-driven landing flow — problem, solution, benefits, CTA — that reads the same on mobile and desktop.
// Problem
- ×Paper cards get reprinted every role change.
- ×Networking apps require both people to install software.
- ×No consistent brand experience across the tap moment.
// Solution
- →NFC tap opens a rich profile with contact, portfolio and social.
- →Benefit-driven landing: problem → solution → benefits → CTA.
- →Componentized profile screens ready for personal branding.
- →Trust indicators and consistent CTAs across every surface.
// Deliverables
- Competitive teardown (Popl, Dot)
- UX audit + information architecture rework
- UI system on Poppins
- Prototype + user testing
// Stack
NFCFigmaPoppinsWeb
// Typography
- Poppins (Display + Body)
// Palette
Midnight
#0F172A
Signal Cyan
#22D3EE
Paper
#F8FAFC
// Results
- ✓One-tap handoff replaces reprints
- ✓Poppins-based UI system across profile + marketing
- ✓Trust indicators and CTAs on every page
// Outcomes
The result
1 tap
Zero app install
Poppins
Type system
Popl / Dot
Benchmarked